Louise Amstrup also had a short film as part of SHOWsudio's Futuretense series of video essays along with Peter Jensen a couple of weeks earlier. SHOWstudio launched Futuretense as a global platform for new designers to showcase the future of fashion. The Q&A offers an insight into the imagination of each designer.
As I said in last week's Grazia, Louise's clothes are all about flattering a woman. I know so many designers say that but then try on the clothes and the waist is too big and the hips and thighs are too tight. That's not cut for a woman. Most of us have curves and more designers need to understand that. Louise Amstrup does and not only are her clothes cut perfectly but they finish is incredible too. As I'm writing this I'm wearing my favorite from her SS08 collection, the striped cotton dress. It has sold out now but it's also available in a brilliant blue silk.
If you try just one new designer this season take a look at Louise Amstrup. Her pieces are seasonless classics that you'll wear for years to come.
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