Attended the Drapers Fashion Summit 2006 today and it's on again tomorrow. The topic is "Connect with your customer and innovate to succeed". Thought it was a relevant topic for the types of people who attend i.e. people in the fashion trade particularly the owners of independent boutiques such as me. But a number of speakers chose to disregard the given topic and use the forum as an opportunity to promote their own businesses – we work in fashion, we don't want to hear about your business! We want tangible and real ideas on how to connect with our customers, not yours!
There was one excellent presentation from Martin at The Future Laboratory. Martin had some amazing insights into marketing to the different generations from young teens through to 100.
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