Say no to "value" fashion!

You buy locally grown organic produce faithfully and are happy to spend the extra ££, but what about that £2 Primark top you're wearing? Have you stopped to think about the airmiles of those clothes and who produced them and the raw materials?

Sadly not many people do, too addicted to the short term high they get when they purchase these so called bargains that either sit in the closet unused, or fall apart after 2 washes. Where's the value in that?

It's time to think about it. Take your £2 Primark shirt, where did the cotton come from? It certainly isn't organic for that price! Was the earth ploughed by a poor little 6 year old boy in Africa forced to work to make some fat business rich when he should be at school? What about the manufacture of that fast-fading shirt? Is there some skinny, underfed girl slaving 18 hours at a sewing machine in a village deep in China? That shirt is then packaged in numerous amounts of plastic and flown to the UK where it finally arrives to you.

After the inital fix you get from the bargain, the shine is gone and you need another. The shirt is either washed once and so out of shape and faded that there's no way you'll wear it again, or thrown with the rest of your "bargains" to be discarded at the next wardrobe clean out.

It's time to turn your back on so called "value" fashion, an industry that has grown from 7% to 24% of the clothing market in recent year. If you think about it, there's no value there at all. Instead think about locally sourced products from the next generation of designers many of who are struggling to build their businesses and brand awareness. By supporting designers such as Preen,Osman Yousefzada, Aimee McWilliams, Nicola de Main, Hannah Martin, Alessandra Ferreira etc, you are helping to bring to market the next luxury brands like Amanda Wakeley and Nicole Fahri without adding to Sir Green's already buldging wallet.