Journelle NYC - finally a beautiful place to shop for lingerie

Last night was the launch party for Journelle, a stunning new multi-brand lingerie store on 17th Street, NYC. Having seen the store converted from a smelly old Greek restaurant to the luxurious shopping experience it is now was quite emotional for me.

My good friend Claire undertook this huge project on her own and has done a fantastic job. Everything is just perfect. The displays are creative and yet functional, the range features all the best brands and, the best bit, the changing rooms are huge - big enough for a mother and pram (important feature for me shortly!).

If you're in New York, or visiting it is worth stopping by for a bra fitting and the joy of shopping in a luxurious and friendly environment.

Notice that I still have the bag?

Update: Daily Candy wrote a great review about Journelle.